Antonia, or Tonia as she prefers to be called, had a history of working with multiple event planners and she decided to go out on her own. Her primary concern focused on generating revenue, exposure, and building a website representative of an experienced high-end planner. This was the starting point.
Tonia was looking to develop an SEO plan that gave her site the potential to rank in multiple locations including larger cities such as Richmond and Washington, DC. This required some research into her target clients, her direct competition, and understanding her budget flexibility as SEO is typically a monthly expense.
Tonia’s website requirements were: