Project Description

Bohabot Homes Group

A FAMILY REAL ESTATE BUSINESS

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Brief

We have the pleasure of working with many clients, but when we get to work with family-owned businesses we truly enjoy the experience as Edwin Marie is a family-owned, as well. Getting to relate on the uplifting moments as well as the challenging times helps us connect on a deeper level. This was the case when getting to work with the owners of Bohabot Homes Group, Jorge Bohabot and Miryam Bohabot-Firtag (brother and sister).

Jorge and Miryam had worked for other real estate brokers before, but they were going out on their own over the next year and they needed a web-presence to not only answer the general questions of their clients, but to also showcase their listings. This meant that they had specific requirements of the website as real estate agents depend on IDX services to help clients research properties better than other online services such as Zillow and RedFin.

Their requirements were:

  • Website Design, Build, Hosting, Email all-in-one Platform

  • Written Content Creation

  • IDX Integration (Real Estate Specific Software)

Deliverables

From the initial conversation, we knew that Jorge and Miryam were looking to use a platform like Wix or SquareSpace as these offer the all-in-one services that they were looking to use. They settled on SquareSpace due to the promotion that SS was offering such as free Gmail Suite for one year, free domain for one year, and the basic approach to site building that comes with the SS design builder.

We reviewed some sites they liked and got to work on creating the layout and content. We then scheduled a photo shoot with a photographer that we have experience working with on similar projects and then we used those images to develop the feel of the site including colors and the new business logo.

Web Design
Content Writing
IDX Integration
Branding

Results

The real measure of a successful website is whether a client loves the result as much as the site visitors enjoy the experience. With the desire for a clean layout with a swath of information, this project delivered well on both parameters.

When starting out with a platform like SquareSpace, we usually find that the clients need more than the site builder offers in a relatively short amount of time. This has not been the case with Jorge and Miryam as they tend to focus their efforts on in-person meetings and the site handles the basics without constant monitoring. That’s just the way they prefer it.

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