Project Description

Darling Events

A WEDDING PLANNING COMPANY BASED IN FREDERICKSBURG, VIRGINIA

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Brief

Edwin Marie has built a strong reputation in the wedding industry and this is where we pick up our project story with Darcie and Darling Events. Darcie had been wanting to create a new website for quite some time, but felt compelled to do so after she discovered that three very strong leads viewed her previous website and were so discouraged with the appearance of the site that they didn’t bother to contact Darling Events. That was a potential loss of over $15k and the need to update the web design could no longer be ignored.

Darcie had a simple request… make the site look beautiful by using existing imagery, build from an existing site template, and do not rely too much on her input. We used a Showit design from one of our previous clients and created some unique interactions including a dozen custom popups, blending of traditional and modern text use, and full blown site enhancements.

Darcie’s initial requirements:

  • Explain Packages in Detail

  • Branding Based on New Logo Design

  • Website Management

Deliverables

During the design process, the general template was selected, but there were some additions and subtractions made to help the site achieve the effect of less is more. Simple, easy to navigate, and beautiful were all requirements at the beginning and we believe they were achieved for the end result.

The true color of the site came out once the new business’ photo shoot images came in from local stage shoots and prior weddings. It was remarkable to see the simplicity and elegance come together so easily.

Web Design
Content Creation
Monthly Maintenance

Results

The site turned out to be a hit with the site visitors and immediately led to increased sales measured in volume and overall expense. Darling Events is quickly finding its space in the upscale wedding market.

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Blown away my our new website darlingevents.love. Derek was great to work with. He was super professional, made it as painless as possible and all in a timely manner. Hands down would highly recommend him. Beyond impressed.

Darcie Callahan, Darling Events

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