Project Description

A PREMIER VINEYARD ON THE BANKS OF THE POTOMAC RIVER

girl smelling red wine in a glass
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Brief

Our initial meeting with Potomac Point Winery uncovered some primary issues they needed to resolve their current website was giving them. First, the need for a fresh and clean look was a big priority since the website had not seen a new design refresh in over eight years. This meant that modern expectations such as a mobile responsive website were not offered. Considering that mobile traffic to their website was over 60% of their visitors, their need to address this was up there regarding importance.

Additionally, their online store had been faltering for the previous six months ultimately costing them significant amounts in online sales plus their staff was having to manually call, document, order, ship, track, and charge for every transaction which is ultimately not an ideal way to run an e-commerce site. Furthermore, shipping of alcohol across state lines carries its own set of rules that most companies are not subject to meet.

Finally, since the vineyard relies on multiple types of events as a primary revenue stream, there needed to be a concerted effort to appeal to the diverse clients looking into weddings, private parties, and wine tastings.

Thus, their requirements included:

  • Website Architecture Framework

  • Website Design (Collaborative)

  • Functioning E-Commerce Store

Deliverables

Working with Chelsea from Potomac Point was a pleasure. Her vision for the site helped with site design expediency and there were only minor needs regarding content creation. Ultimately, this site was finished ahead of schedule, on budget, and with resounding positive reviews. Furthermore, the site’s store issues were resolved just before for the vineyard’s busiest season.

After the site was built, there was subsequent meeting that dove into the need for training regarding search engine optimization and blog creation. This resulted in some training after the fact that helped the site draw in more clientele.

Web Design
Online Store
Personalized Training

Results

After the updated website launched, Potomac Point Winery saw an increase in online traffic, a financial boost from the successful online sales, and definite appreciation from the staff that no longer needed to work on the online store.

This result is common among most of our clients as they realize that website costs are outweighed by their gains.

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