Rachel Naft, owner of RMN Photography, was looking for a refresh of her site, but she was not looking for anything fancy. Additionally, her existing site was so “far behind the times” and yet served her well through the years that she was looking for something easy to manage yet really show off her portfolio.
Her existing site was low on written content and consequentially the keywords needed to rank her site. However, the power of her site was strong after the 15 years of diligent link building. Getting her site listed in local search results within Google and Bing was an obvious request.
Rachel’s requirements were: