Project Description

RMN Photography

WASHINGTON, DC WEDDING, CORPORATE, FAMILY, AND TRAVEL PHOTOGRAPHER

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Brief

Rachel Naft, owner of RMN Photography, was looking for a refresh of her site, but she was not looking for anything fancy. Additionally, her existing site was so “far behind the times” and yet served her well through the years that she was looking for something easy to manage yet really show off her portfolio.

Her existing site was low on written content and consequentially the keywords needed to rank her site. However, the power of her site was strong after the 15 years of diligent link building. Getting her site listed in local search results within Google and Bing was an obvious request.

Rachel’s requirements were:

  • Website Architecture Framework

  • Website Design

  • Written Content Creation

Deliverables

Once we were into the building of the site, things progressed over time to created a website that was heavy on imagery while adding written content to help grab the attention of the search engines. The keyword research and written content went through a few revisions and then the imagery was put into thoughtful pairings. Plus, the site used a simple layout design built on the SquareSpace platform which proved easy to navigate and amend for Rachel.

After the site was built, the next step was to get her Google My Business profile listed correctly and then ranked.

Web Design
Content Writing
Google My Business Profile

Results

Delivery of the website was an easy transition as the training that comes with all of our sites proved helpful to Rachel regarding updating her own work. She is an independent woman that prefers taking care of the online work herself which has resulted in a very personal website that reflects herself to her clients wonderfully.

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