After comparing the different templates within Squarespace (this is VERY important to do first as not all templates offer the same functionality), Jessica settled on the Hayden. As we moved through the process, additional needs arose for font/color changes, spacing on the template, and functionality of the titles within the headers. These changes were where the CSS/HTML came into play.
Lastly, there was a specific need for single post blog template creation. So, ease of use and repetition was vital. If you did not know this, there isn’t a template for blog posts in Squarespace, but you can duplicate one. So, after starting with a handful of options, Jessica settled on the ideal layout. Again, a bit more coding was involved.
Finally, The Refinery’s email service was MailChimp, so we built in the MailChimp API to allow for top-notch email marketing to her newsletter subscribers.